Digital Marketing in India is a roofing term for the greater part of your internet promoting endeavors. Organizations use digital channels, for example, Google search, online networking, email, and websites to connect with their current and prospective customers. Digital Marketing has dependably been tied in with interfacing with your group of onlookers in the ideal place and at the opportune time. Today, that implies that you have to meet them where they are now investing energy: in the web.
Lots of businesses leverage digital channels such as Google search, social media, email, online advertising and their websites to connect with their current and prospective customers. Many companies focus on online (or digital) channels over offline marketing tactics because it allows them to reach their ideal target audience where they’re already spending most of their time: online. From your website itself to your online branding assets, digital advertising, email marketing, online brochures and beyond, these are all digital marketing tactics and assets that can exist independently of one another.
It’s important to note that the term ‘digital marketing’ doesn’t differentiate between tactics that are designed to attract customers and tactics that are designed to interrupt them by fighting for their attention. For example, banner ads and pop-ups would be considered a form of digital marketing alongside creating great blog content, but that doesn’t mean ads are a good tactic for attracting your desired audience. In fact, banner ads and pop-ups are likely to turn people off your brand, whereas creating useful or entertaining blog content is likely to attract them.
You’ll learn best practices for the major pillars of digital marketing, including:
- Setting up and optimizing your website
- Creating a digital content strategy
- Promoting your brand on social media
- Converting website visitors into leads
- Utilising effective paid advertising
- Turning leads into paying customers
- Measuring and improving your marketing
You’ll get actionable action on how to build your digital marketing strategy so you can grow your brand — and your revenue. So let’s get started!
The Benefits of Digital Marketing
There are endless reasons why digital marketing makes an excellent solution for so many businesses, but if you’re just getting started, here’s the two that will have the biggest impact on the way you market and sell to your customers.
1. Reach the right people, in the right place, at the right time
The internet is your gateway to people who might one day become your customers. With an online presence, you can reach far more of the right people than you can by marketing your company solely offline. And if you do it the right way, you can get in front of the people who are likely to become your customers at the right moment in their buyer’s journey.
Direct mail and cold calling are outdated tactics. We spend an increasing amount of time on the internet, and we’re constantly using our smartphones. It’s a harsh truth: most people will miss the print ad or brochure you’re trying to put in front of them because they’re too busy looking at a digital screen. Either that, or they’ve subconsciously learned to ignore anything that looks too much like an advertisement.
2. Get measurable results to inform your strategy
Another huge benefit is that digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know it’s impossible to measure the impact that advert has on your business. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts using analytics software.
Marketing has always been about making a connection with your target audience in the right place, at the right time. Today, they’re online, and that means digital marketing should be a primary focus for your business.
Social media channels like Twitter, Facebook and LinkedIn allow individuals, organizations, news distributors, and businesses to follow each other’s online activity, engage in virtual conversations, and share content. Digital marketers tend to use a combination of social media channels to drive traffic to their websites by promoting their content. It’s also used to communicate with current and prospective customers.
Your content is what populates your website. Your blog and other pieces like ebooks and guides fall under this category, as do your graphics, interactive tools, and videos. When you create content that fits your target audience’s needs, answers their questions, and educates them on topics about which they’re confused, your content will naturally act as a magnet for highly qualified leads when they search for topics related to your business online.
Search engine optimization (SEO) is the practice of optimizing your website and its content to increase your chances of appearing in search engine results pages. The closer to the top of those pages you are, the more organic traffic your website is likely to receive, so SEO is often a top priority for digital marketers who don’t want to rely on ads. SEO and content marketing go hand in hand and an effective content marketing strategy always considers SEO.
The communication channel of choice for most businesspeople and used by the majority of internet users, email is a powerful tool you can leverage to reach members of your audience directly. Traditionally, email has gotten a bad rap for being spammy and promotional. However, by taking an inbound approach to email, you can use email to deliver helpful, personalized, and targeted content to your prospects which they’ll be pleased to received.
If you’ve seen an article online marked as ‘sponsored’, you’ve seen a native ad. Businesses must pay to have their content published, but the article isn’t advertorial in nature — it’s educational and fits the style of the website or publication it’s featured in. Native advertising can also refer to boosted social media posts on platforms like Twitter, Facebook, LinkedIn and Instagram, as well as PPC, which is ‘native’ to Google’s search results.
Traditional advertising is considered an outbound tactic, but digital marketing provides marketers with data to make smarter decisions. You can use retargeting technologies to deliver ads directly to people who have visited your site before. But don’t hassle them — providing them with a piece of downloadable content relevant to your business is a smart way to continue providing value to people who you hope will become customers.